1. Hindi Technical Channel
One of the main things that made Gaurav Chaudhary, or “technical Guruji” popular on YouTube was the fact that he spoke in Hindi. His phrases, such as ” toh chaliye shuru kartein hai” have been cemented in YouTube history. Most YouTube channels that came after him have now adopted his terminology and way of speaking.
Gaurav Chaudhary himself has talked about he had been ruminating on the idea of starting a YouTube channel since 2015. His first video became kind of a historical movement because it was completely in Hindi and spoke totally to an Indian audience.
2. Easy-to-understand content
As per the information given by Vicky.dev, Gaurav Chaudhary has a master’s degree from BITS Pilani and then went on to work as a security engineer for the Dubai police. His expertise is packaged in a simple way that makes sense to an audience that wants to learn the technical aspects but does not have the necessary know-how.
The technological side of YouTube is fairly massive. Yet Gaurav Chaudhary managed to carve a niche for himself because he spoke plainly and in a way that people all over the country, irrespective of their educational background, could understand even the more complicated parts of his videos.
3. Reviewing Smartphones
Gaurav Chaudhary broke into the YouTube scene with reviews of smartphones. He did this in 2015 when Jio was expanding its business and offering very low prices, making the Indian audience more interested in buying the latest smartphones. This is where Gaurav Chaudhary, or technical guruji as he was known, broke in.
The audience he was speaking to did not totally understand the INS and outs of the new-age technology of smartphones. He broke it down for them in a simple manner that everybody understood. Since the subject matter was spoken extensively about mainly in English, Technical guruji’s channel boomed.
4. Trending issues
Once technical guruji became popular on YouTube, Chaudhary started speaking about trending topics in technology as well. The Indian audience has always been interested in technology topics considering the number of engineers and IT professionals.
People wanted to know about what was going on with Elon Musk, Tesla, and other similar topics.
There were a lot of other channels talking about these, but mostly in English and in more complex terms than the common man could understand. This is where technical guruji filled the gap.
He spoke in simple Hindi, explaining all the complicated parts in a way that everybody could understand, making his channel the go-to for most Indians for technology-related news.
5. Posts Daily
Along with the fact that Gaurav Chaudhary recognized his audience perfectly, another thing that helped was the fact that he posted daily. Social Media is not incredibly difficult to crack, but it is hard work.
What makes somebody popular on YouTube is quality content that they regularly publish on a schedule. Not only the technical guruji delivered perfectly on the quality content end of things he also managed to post daily content that kept the audience informed and interested.
Leave a Reply